Thanks for working with Sauce Design!

We look forward to starting your project. While we set up your job and invoice the engagement fee, please answer a few questions to help us define and expand on your design brief and get the ball rolling.

Your Name (required)

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Project (required)

Brand identity

Tell us how your business/organisation is perceived:
a history of trustnew/exciting
conservative/traditionalmodern/progressive
value for moneyquality at a premium

What would you say is the main claim of your product/service?

Describe your business in relation to your competitors:
leaderkeeping paceplaying catch-up

If your business/project was a car, it would be a...

because it's...

What sort of impressions of your business should your audience have?
formalfriendly/approachable
solid/reliableexpanding/innovative
authorityadventurous

Target audience

The audience you want to appeal to are:
Kids/teens18-2525-3535-5050-6565+

Describe them in as few words as possible:

What do they care about?

How do people normally learn about your product/service?

Why do they need this project?

Colour, tone, shape, style

What sort of colour palette do you have in mind?
earthy/mutedvibrant/bright
light/paledark

What kind of tones do you associate with the project?
subtlebold
flat toneshigh contrast

What sort of shapes do you associate with the project?
curvesangular
symmetricalirregular
organicgeometric
simpleintricate
patternsolid colour

What kind of look and feel best fits the project?
clear spacemaximum content
typographicphotographic/illustrative
iconstext headings only
photosvector graphics
opencontained

Purpose

What is the main objective of the project? How will you measure success?

For website projects, what are the most important tasks users perform on your site?

Describe how your current material fits in with/works with the goals outlined above:

Please include any other comments, questions or examples you have:

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