Orange Civic Theatre 2010 Subscription Season Launch
Tuesday 8 December saw Orange Civic Theatre invite patrons to the launch of the 2010 Subscription Season, which is to be the largest program of events yet. So large in fact that the season is divided into two programs - one adult and one children's selection.
Sauce Design again created the look and feel for the new season, the theme being 'your ticket to a world of experiences'. Rich textures and a bright and engaging colour palette convey the huge variety of cultural encounters available throughout the next 12 months.
A crowd of hundreds turned out to take a peek at what's in store, including one conspicuous character who caused quite a stir... Sauce of course were there to celebrate the launch and the completion of another of our favourite projects, and we came face to face with a Gruffalo in the process.
Many thanks again to all our valued clients for your continued support, and a myriad of fantastic projects to work on! We look forward to many more.
Sauce Design is proud to have contributed to the Australian Library & Information Association's 'Little Book of Public Libraries' project.
project: 2009 Subscription Season
client: Orange Civic Theatre
brief: Create a new theme look for promotion of the 2009 Subscription Season, tying all aspects of the printed material together.
Strategy: Sauce Design developed a custom diecut invitation complete with interactive fold-out 'chair' inviting recipients to "Take a Seat". This was a continuation of the Q & A dialogue from our previous design theme ("Do you love Theatre?") and a play on words highlighting the recently completed refurbishment of the seating in the theatre. The phrase was also familiar to the target audience - echoing the fundraising campaign for the seating with a similar name.
outcome: The result was a fun, inviting campaign with visual elements portraying a back-stage theme. The patron is given a birds-eye view from behind-the-scenes, with a sense of the exhilaration and excitement building up to the hold your breath moment - as the curtain opens. All promotional material was branded with a similar look and feel, identifiable colours, and the text speech bubble was a repeat call-to-action .
CLIENT: Orange Regional Gallery in conjunction with Andrew Flatau
BRIEF: Design and production of a publication to compliment the touring exhibition of Cuthbert's work. The design and layout of the publication was to be crisp, modern, sophisticated and refined. The layout and colour schemes needed to allow the works to take precedence in the eye of the viewer. Consideration was taken to ensure that all visual elements compliment the artwork.
Powerful and thought-provoking, an exhibition by New South Wales artist Victor Gordon opens at the Blacksphere Fine Art Gallery, Melbourne, on 19th November.
WHEN: Sat. 25th Oct starting at 12pm, 

