Cybersmart Guide for Families and Librarians – publication

Australian Communications and Media Authority (ACMA) Print collateral for ‘Cybersmart Guide for Families’ and  'Librarians’

Client:

Australian Communications and Media Authority (ACMA)

Brief:

Design and development of print media for a targeted awareness raising campaign – ACMA provided a national campaign of internet safety training and education with resources available through public libraries.

Strategy:

To create a resource package that was visually engaging, communicated a sense of importance to the audience and encouraged them to explore. Each component in the package was targeted at a specific audience and all components had to maintain consistency as a unified package. The target audiences included: library users – parents and guardian, Tweens aged 8 – 12 and librarians.

Outcome:

A highly engaging fun resource was well received and components were also reprinted. The resource package consisted of: A5 and A4 booklets, Presentation folder, A2 Poster and POS display. Sauce received this testimonial:

Sauce Design were instrumental in helping us create a colourful and targeted set of materials that have been well received and effective in spreading the important message of cybersafety.

Special thanks to Kira and Carolyn and the team for their expertise, creativity, professionalism and willingness to go the extra mile for us. The overall result has been widely acclaimed and credit goes very much to Sauce Design for helping achieve an excellent outcome.

– Phillip Knight 30/9/08 1:30 PM

Detail of print material for ACMA Cyber Smart GuideDetail of print material for ACMA Cyber Smart Guide Brochure stand