| project: |
2008 Subscription Season Promotion |
| client: |
Orange Civic Theatre - Orange City Council |
| brief: |
To increase awareness & attendance to theatre events throughout the year through the development of a fresh and enticing promotional campaign. |
| Strategy: |
Sauce Design decided to take the Orange Civic Theatre on an adventure that is the magic of theatre, the entire look and feel of the campaign was based around the building of a diorama complete with miniature stage props, shadow puppets and an ornate gilded stage. |
| outcome: |
The campaign received quite a lot of attention and positive feedback. |
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