| project: |
'Library Lovers @ Your Library' campaign |
| client: |
Library Councils of NSW |
| brief: |
As a special feature to celebrate those who love & support the library 'Library Lovers @ your Library' campaign was launched on Valentines Day. |
| Strategy: |
In the tradition of love and romance the 'Library Lovers' campaign was styled on sumptuous, opulent graphics, illustrations and textures. |
| outcome: |
The success of the campaign has led to an extension of the campaign into 2008 with the support of ALIA. The design has been applied to printed resources including: postcards, bookmarks, and an interactive website featuring the 'Choccie Challenge' where library lovers can enter a multiple quiz and win a box of chocolates. |
| view online: |
http://www.librarylovers.org.au |
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