| project: |
Promotional material for nationwide conference 'Libraries are LOUD (but who's listening)' |
| client: |
Public Libraries Australia |
| brief: |
Design & development of print & web material in response to the words: Aggregate, Advocate & Advance. |
| Strategy: |
To stand out and have maximum impact we have used the single image mask on a red background. The predominant use of - red, black and white is a very powerful combination and demands attention. The appearance of the model, the pose and camera angle all combine to create a very edgy image. |
| outcome: |
The modern take was very successful as it was breaking with a perceived traditional audience and forced the viewer to sit up and pay attention. |
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