Fiona Hall of BiteRiot! was heading to China for a trade fair, and featuring BiteRiot!’s cherry juice product. We were engaged to create a high end flyer outlining the product, and highlighting the fact that the product is 100% cherry juice, no concentrate, nothing whatsoever else is added.
Conveying the message – the design concept
Having designed the cherry juice label previously to capitalise on this product information, we discussed a concept using a beautiful professional bottle shot on the inside, and a shot of the cherries as harvested on the outside cover. Simple text and elements of the label design compliment the images, without distracting from the message. The flyer copy was provided in English and a translated version in Chinese characters.
The end product is a 4 page DL flyer, printed on heavy cardstock and with a matt laminate for a durable, quality finish.