‘An exciting reveal’ was the brief for the 2011 Subscription Season design for Orange Civic Theatre.
As a bit of a departure from our previous years designs [which tended to be quite layered and textural]; Sauce employed a clean, crisp layout with lots of white space, and accented this with sprays of pure colour: cyan, magenta, yellow, black. These gave an impression of shading an embossed message, or forensic dust, to reveal the experiences within.
A pur bound finish and varnished cover gave a neat, polished look and feel. The book was complimented by the concertina fold calendar, with a magnet attached, that was attached to the inside cover, for quick reference to dates and times for subscribers. A6 invites, a dedicated interactive school’s program brochure, an online version of the subscription book, banner stands, ticket wallets and ticket branding were all designed with a consistent look and feel.
Over 560 people subscribed [bought tickets to 5 or more events] to the 2011 Season. Sauce Design has developed the branding for Orange Civic Theatre since the 2008 season, and we continue to innovate each year. 2011 saw a return to a higher-end print product which was very popular among patrons.