The brief for this logo redesign was to create an identity that reflected the arts and culture of the region.
To link to the culture and the creativity of the arts community of the outback we used iconic rusty corrugated iron that is widely available as a building material and often seen depicted in artworks and married this with a typeface that had a weld like appearance, these elements introduced a raw textural handmade feel and reflected the harsh environment.
Visit – outbackarts.com.au
